By Marc Gunther, senior writer
(Fortune) -- Halfway around the world, a zero-carbon, zero-waste, automobile-free city known as Masdar is rising from a 2.3-square mile plot of desert in Abu Dhabi.
If all goes according to plan, Masdar - financed with $15 billion in oil money - will become a showcase for smart urban planning, green building, renewable energy, sustainable materials and advanced recycling.
"There is nothing like it in the world," says Masdar CEO Sultan Al Jaber, without exaggeration. "Masdar has a simple promise - to be the world's center for future energy solutions." Should this grand experiment work, Abu Dhabi will profit from the clean energy economy of tomorrow, just as it profits from $100-a-barrel oil today.
To get from here to there, Abu Dhabi will tap into the vision of London architects Foster and Partners and the skills of a big U.S. engineering firm called CH2M Hill.
(Fortune) -- Halfway around the world, a zero-carbon, zero-waste, automobile-free city known as Masdar is rising from a 2.3-square mile plot of desert in Abu Dhabi.
If all goes according to plan, Masdar - financed with $15 billion in oil money - will become a showcase for smart urban planning, green building, renewable energy, sustainable materials and advanced recycling.
"There is nothing like it in the world," says Masdar CEO Sultan Al Jaber, without exaggeration. "Masdar has a simple promise - to be the world's center for future energy solutions." Should this grand experiment work, Abu Dhabi will profit from the clean energy economy of tomorrow, just as it profits from $100-a-barrel oil today.
To get from here to there, Abu Dhabi will tap into the vision of London architects Foster and Partners and the skills of a big U.S. engineering firm called CH2M Hill.
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