Tuesday, December 13, 2011

How not to advocate for Pod Transit

This is the You Tube page for a video called "Personal Rapid Transport System," and it reflects a really unfortunate attempt at messaging in support of pod transit.


(I will replace this video with a still when the video gets taken down which, I anticipate, will be quite soon.)


A couple of the commenters were quick to suss out the problems:


1. The uploader thanks himself. And compounds the problem by not responding when called on it.

2. The promoted link -- personalrapidtransportsystem.com -- is nothing but a Go Daddy placeholder. The title of that page, "The Leading Personal Rapid Transport System Site on the Net," is overblown. Together with the video's lack of meaty content -- as noted in the fourth and final comment -- it damages other serious efforts to build awareness and understanding of advanced transit systems.

And who is the uploader, this prtcons1? It's PRT Consulting, the otherwise communications-savvy firm led by Peter Muller (interviewed in this other prtcons1 video) which is very good at using Twitter to drive visitors to its news page.

But in this case, personalrapidtransportsystem.com is a dropped ball. Or in global parlance, an own goal. A very clumsy one at that.

The number 2,309 is less a view count than the number of blown opportunities to communicate effectively with the general public about PRT. It's something the cause can do without.

No comments:

Post a Comment